DigiCars Group’s Chery Award-Winning Growth Story in 2025, And the Road Ahead for 2026
When it comes to exceptional service, innovation, and customer satisfaction, Chery Sandton and Chery Northcliff, proudly part of the DigiCars Group, have continued to set the benchmark in South Africa’s automotive industry.
2025 was a defining chapter in our growth story. From record dealership performance and national recognition to the rapid rise of Chery Super Hybrid (CSH) models, DigiCars has reinforced its position as one of the leading Chery dealership groups in the country.
At the prestigious Chery South Africa National Dealership Awards, both Chery Northcliff and Chery Sandton were recognised for exceptional performance across multiple key categories. A powerful affirmation of the standards upheld across the DigiCars Group.
Chery Northcliff was honoured with:
- Best Medium Dealer Awards in Sales and Marketing
- Best WesBank Chery Finance Dealer
- Best Supporting Dealer – WesBank Finance
Chery Sandton secured:
- Best XL Dealer Awards in Sales, Marketing, and After-sales
These awards represent operational excellence, financial expertise, after-sales strength, and most importantly, a deeply embedded customer-first culture.
For DigiCars Group, these recognitions validate the strategic investment we have made into people, systems, and digital enablement. They confirm that our dealership model is not only scalable but also sustainable and performance-driven.
Behind this success is strong leadership and an exceptional team culture.
Azhar Abed, COO of DigiCars Group, who has steered the new car dealerships through a year of expansion and achievement, reflected on the journey:
“2025 has been a defining year for us. The awards are a proud moment, but they are ultimately a reflection of the incredible team behind our dealerships. From sales to aftersales, finance to marketing, every department has pulled together with a shared vision of excellence.
We have built a culture where performance and customer experience go hand in hand. I am especially grateful for the unwavering support from our OEM partners, whose product innovation and strategic backing have enabled us to scale confidently. Together, we have positioned the DigiCars Group as a leader in the Chery network, and we are only just getting started.”
The Rise of the Super Hybrid Era
2025 also marked a turning point in hybrid mobility for South African drivers.
Our Chery dealerships have made deliberate shifts towards the Chery Super Hybrid (CSH) technology, investing in customer education, test-drive campaigns, and hybrid-focused positioning within our showrooms.
The Chery Tiggo 7 Super Hybrid has officially won the Eco Warrior Award at the 2026 TopGear Awards, a major industry accolade recognising efficiency, innovation, and real-world hybrid performance.
This award signals something bigger than a single model win. It confirms that hybrid technology is no longer niche, it is the future of modern mobility, and our dealerships are proud to be at the forefront of that movement.
Throughout 2025, we saw steady growth in demand for CSH models, including:
- Tiggo 7 PHEV
- Tiggo 8 PHEV
- Tiggo 9 PHEV
- Cross HEV variants
South African buyers are increasingly seeking vehicles that deliver improved fuel efficiency, reduced emissions, and advanced technology, without sacrificing performance or comfort. The CSH range has answered that call decisively.
While hybrid innovation accelerated, the broader Tiggo family continued to anchor dealership growth.
The Tiggo 4 Pro maintained its strong presence in the compact SUV segment, offering value and technology in equal measure. The Tiggo 7 Pro and Pro Max delivered the perfect balance between urban sophistication and adventure-ready capability. Meanwhile, the Tiggo 8 Pro and Pro Max continued to redefine family luxury, blending space with intelligent design.
At the top of the range, the Tiggo 9 introduced a commanding presence and advanced driver technology, further elevating Chery’s premium positioning.
Across every segment, DigiCars dealerships have ensured that each vehicle is delivered with personalised guidance, expert finance structuring, and long-term aftersales support, reinforcing our commitment to building lifelong relationships, not just closing transactions.
DigiCars’s Chery Dealerships have undergone significant infrastructure improvements, digital lead generation systems, AI-enabled customer engagement tools, and aftersales capacity. Our focus has been clear: build automotive ecosystems, not just retail spaces.
As a result, both Chery Sandton and Northcliff experienced measurable growth in sales volumes, finance penetration, and service retention, strengthening our footprint in Gauteng and reinforcing our leadership within the national dealer network.
2026: Scaling the Momentum
As we enter 2026, the strategy is to accelerate.
With national award recognition behind us and the TopGear Eco Warrior Award highlighting the strength of the Super Hybrid platform, DigiCars Group is poised for another year of expansion.
Our focus for 2026 includes continued dealership growth, expanded hybrid model visibility, strengthened OEM collaboration, deeper digital integration, and further investment in customer experience excellence.
Buying a Chery through us is not simply about purchasing a vehicle. It is about joining a dealership group that values excellence, transparency, and long-term support.
From first enquiry to years of ownership, our award-winning teams at Chery Sandton and Chery Northcliff are committed to delivering an experience defined by trust and performance.
2025 proved what is possible when product excellence meets dealership execution.
2026 will build on that foundation.
DigiCars Group is proud to represent a brand on the rise, and even prouder to be shaping its future in South Africa.
