Digi Cars Group Leads at DealerCon 2025 South Africa
Digi Cars Group, a dynamic and globally award-winning independent automotive retail group, is set to make waves as a premier sponsor at Cars.co.za DealerCon 2025 on September 17th at the Sandton Convention Centre.
With a reputation built on innovation, agility, and customer-first thinking, Digi Cars Group will showcase how it is reimagining the car buying and selling experience through cutting-edge technology, AI integrations, and next-generation customer engagement tools, cementing its position as the group of the future.
Under the umbrella brand Digi Cars Group, featuring Chery Sandton & Northcliff, Omoda Jaecoo Sandton & Melrose Arch, and Armoured Mobility, the group which retails new and pre-owned cars will bring its disruptive spirit to life at its exhibition booth, featuring:
- Cherry, the Robot: A first for DealerCon, Cherry will interact with visitors, reflecting Digi Cars Group's commitment to future-ready customer engagement.
- AI Photo Booth: Attendees can step into a virtual racing world, suiting up digitally in professional motorsport attire for share-worthy moments.
- Racing Simulator Challenge: With prizes for top performers and gift bags for the first 50 visitors, this activation promises to keep energy levels high and excitement buzzing.
The group’s immersive tech experiences will highlight its forward-thinking approach to automotive retail.
The day’s main highlight will be Digi Cars Group CEO, Dawood Olgar, taking the stage alongside global and local automotive leaders for Panel Discussion 3: “Learnings from Challengers and Disruptors.”
Mr Olgar will share insights into:
- How Digi Cars Group rose to become one of South Africa’s most successful independent automotive dealer groups.
- Lessons in digital transformation, customer-centric innovation, and future-proofing automotive retail in a decade of massive change.
- Practical go-forward solutions for dealers navigating a rapidly evolving industry landscape.
This is the first industry event of its kind, and Digi Cars Group joins DealerCon with its full leadership team present, highlighting the group’s commitment to industry transformation.
Digi Cars Group’s presence at DealerCon 2025 comes on the back of major wins at the National Chery Dealer Awards and monthly marketing accolades for its Omoda Jaecoo dealerships, reinforcing its position as a benchmark for service excellence, marketing innovation, and customer satisfaction.
With digital disruption reshaping automotive retail, Digi Cars Group is leading from the front, delivering data-driven strategies, AI-powered experiences, and a modern retail philosophy built for the next decade.
About Digi Cars Group
Digi Cars Group is one of South Africa’s premier independent automotive dealer groups, representing Chery, Omoda Jaecoo, multiple pre-owned marques and Armoured Mobility brands across multiple flagship dealerships. With a mission to transform the car buying and ownership journey through innovation, technology, and customer-centric solutions, Digi Cars Group continues to set new standards for the industry.
