Welcome to the Digi Cars Group

An Automotive Multi-Brand Online Marketplace. Driven by Technology.

At Digi Cars Group, we are reigniting the future of motoring. As a leading multi-brand online automotive powerhouse, we’re built on a genuine passion for cars and driven by cutting-edge technology. Through our scale and our strategic joint venture with Carter Dealerships, we’re redefining automotive retail, and our customers are the winners.

On one powerful digital destination, you can research hundreds of vehicles, secure finance, check your credit score, discover your personal affordability, and even complete your purchase, all online, from anywhere in South Africa. Our mission is simple: to deliver a seamless, transparent, and exciting car-buying experience. We’ve replaced the old-school dealership hassle with a smart, intuitive, digital-first approach that truly puts you in the driver’s seat.

Why Choose Us

Passion That Drives Us

At Digi Cars Group, it’s not just about the cars—it’s about how we make every customer feel. Our passion fuels everything we do.

Integrity in Every Action

We uphold the highest standards of honesty and accountability, striving to deliver the best outcomes for every customer.

A Buyer’s Perspective, an Owner’s Commitment

We think like buyers and act like owners. This mindset inspires us to provide quality vehicles that exceed expectations.

Focused on the Future

Innovation is at our core. We are committed to creating solutions that benefit our customers, empower our team, and protect our environment.